General questions
Does Matcha replace a photographer?
The short answer
No. Matcha does not replace a photographer. It helps organize, share, and display the photos once they have been taken.
The photographer is still responsible for the professional photography, the style, and the quality of the coverage. Matcha sits alongside that process and handles the sharing side: personal galleries, a shared album, and a live album.
In practice, it can make working with the photographer easier, because the photos are not just sent as one big file or a general link. They become part of a more organized experience for the guests.