Do guests need an app to use Matcha?
No. Guests get in through a link or a QR code, right in their phone's browser.
Read the full answerGeneral questions
General questions
The basics: what Matcha does, who it is for, and how to think about the photos from your event.
Does Matcha replace a photographer?
No. Matcha does not replace a photographer. It helps organize, share, and display the photos once they have been taken.
Read the full answerHow many photos from an event are actually worth keeping?
Fewer than you think. Out of hundreds of photos, usually only a handful with a real story stay with us over time, so what matters most is being able to find exactly those.
Read the full answerWhat is a personal gallery, and how is it different from a shared album?
A shared album shows the event's photos to everyone who has access, while a personal gallery gathers the photos a specific guest appears in or that are relevant to them.
Read the full answerWhat is a shared event album?
A shared album is one digital place where the event's photos are collected, so everyone with access can see them without being sent each photo separately.
Read the full answerWhat is Matcha?
Matcha is a way to organize the photos from an event so every guest gets easy access to the photos that matter to them, alongside a shared album and a live album, depending on the package you choose.
Read the full answerWhat is the best way to share event photos with guests?
The best way depends on the event, but the principle stays the same: give each guest easy access to their own photos, with nothing to install and no digging through a huge pile.
Read the full answerWhat is the difference between Matcha Album, Matcha Match, and Matcha Experience?
Album focuses on a shared album with a live album and a live screen, Match adds personal galleries built from a matching selfie, and Experience builds on Match with capacity for large events, extended storage, and support during the event.
Read the full answerWhat makes one photo from an event the one that stays with us for years?
Not the sharpness or the lighting, but the story. The photos that stay are almost always between people, with real emotion or an unplanned moment that can never be recreated.
Read the full answerWho is Matcha for?
Matcha is for event hosts, couples, producers, photographers, and teams who want to collect, organize, and share event photos in a more orderly way.
Read the full answerWhy are there so many event photos that nobody looks at?
Because we shoot so we will not miss out, not so we can come back, which leaves a huge pile that is hard to scroll through. The answer is not fewer photos, but a way to bring each person their own moments.
Read the full answerWhy do we feel empty or a little low after a big event ends?
It is completely normal. After months of anticipation and excitement building toward one night, the sudden return to routine leaves a gap. It is a sign there was something worth waiting for.
Read the full answerWhy is a WhatsApp group not enough for event photos?
A WhatsApp group works for a few photos, but it quickly becomes a stream of duplicates and messages, the photos get compressed, and guests struggle to find themselves.
Read the full answerRelated articles
Go deeper
Guest experience6 min read
Bar and Bat Mitzvah Photos: How Every Guest Gets Their Own
How to share bar and bat mitzvah photos with grandparents, school friends and family abroad, without a crowded family group chat and without anyone scrolling through hundreds of photos to find themselves.
Read the article
Event photos7 min read
Why We Take Hundreds of Photos at an Event and Almost Never Look at a Single One
Everyone shoots all night, yet most event photos will never be opened again. An honest look at why that happens, what it does to the memory of the night, and what is actually worth keeping.
Read the article
Event photos6 min read
The Raised Phone: How One Screen Both Saves and Steals the Moment
We raise a phone so we will not lose a beautiful moment, and sometimes that is exactly what pulls us away from it. A look at what happens when we experience an event through a screen, and how to both shoot and be there.
Read the article
Event photos7 min read
Everyone Is a Photographer Now: How the Smartphone Changed What an Event Looks Like
There used to be one photographer and a few precious frames. Today every guest is a camera, and every event is shot from a hundred angles at once. What that did to events, why it is both a gift and a mess, and how to live with it well.
Read the article
Event photos6 min read
When a Photo Becomes a Memory: What Makes One Frame Out of Hundreds Stay With Us
Out of hundreds of event photos, only a few stay with us for years. What they have in common, why those specifically, and how it changes what is worth looking for after the night.
Read the article
Event photos6 min read
The Morning After an Event: Why the Joy Suddenly Drops, and What Helps
After months of anticipation, the event ends in a single evening, and the next day brings a small slump nobody prepares us for. Why it happens, and a few simple things that make the good feeling last longer.
Read the article
Event photos6 min read
5 Ways to Share Event Photos, and When Each One Actually Fits
How do you share event photos with guests? An honest comparison of five ways: a WhatsApp group, a cloud folder, a shared album, a personal gallery or a live screen, and when each one actually fits.
Read the article